There is one name that stands out above all others when it comes to rugged off-roading vehicles, and that name is Ford. As a trusted Ford dealer, we are stoked to present you with the new 2024 Ford Bronco. Based on a legendary SUV, the Bronco has been reimagined and reinvented for the modern driver, infused with all kinds of tech-savvy modern amenities. What makes the 2024 Bronco the off-roader to buy this year? Let’s delve into its rich history, enthralling features, and how it can be the ideal SUV for your next excursion off the beaten path.
A Brief History of the Ford Bronco
To understand the 2024 Ford Bronco, you must know a few things about its lengthy history. Introduced by Ford in 1966, the Bronco was a compact SUV crafted to compete with top rivals in the off-roading segment. The Bronco quickly rose to popularity and was well-regarded by drivers for its go-anywhere attitude and rugged nature.
The Bronco has been through numerous makeovers throughout the years. As consumer demands changed, it went from being a compact SUV to a full-size model. Each model year, the Bronco accrued an even larger devoted following of off-road warriors and avid outdoors people. It was even taken up by some law enforcement agencies!
Disappointment resounded when Ford discontinued the Bronco in 1996 after five generations. However, two decades later, Ford realized there was again a demand for a robust off-roader among enthusiasts. Ford kept a lot of the original Bronco’s design but implemented more modern elements and contemporary technologies. Released as the 2021 Ford Bronco, the all-new model received a reception that was nothing short of ecstatic. The Bronco was once again an industry success story.
Now that the 2024 model year has rolled around, Ford is making the Bronco’s recent resurrection even cooler. The 2024 Bronco brings more technologies, design innovations, and all-around excitement to the table.
A Bold and Unique Body
All you need to do is take one look at the 2024 Ford Bronco to know that this SUV is built for adventure. With its signature boxy silhouette, the Bronco pays homage to its heritage. However, it showcases many modern aspects that help it stand out in today’s saturated SUV market. It comes in two body styles: the traditional two-door and the more spacious four-door. These two body styles cater to different preferences and needs, but both show a lot of flare.
The coolest part of the Bronco might just be that you can remove its roof and doors. Doing so gives you an open-air experience as you drive, which is perfect for soaking up some rays and enjoying a lot of fresh air. You can cruise through the city or take on tough trails in the adaptable Bronco. You can even choose from a series of bold color options and exterior decals to customize your Bronco. There is indeed a Bronco aesthetic for everyone, and you can create the right one to mirror your personality.
Pushing Performance Beyond the Norm
The 2024 Ford Bronco offers a range of powertrains to meet your specific needs and preferences. Here are the available engine options:
When it comes to off-road prowess, the 2024 Bronco doesn't disappoint. It comes standard with a robust 4x4 system, available front and rear locking differentials, and a Terrain Management System with GOAT (Goes Over Any Terrain) Modes. Whether you're conquering rocky trails, traversing sandy dunes, or fording streams, the Bronco is up for the challenge.
- 2.3-liter EcoBoost I-4: This turbocharged engine delivers a robust 300 hp and 325 lb-ft of torque, providing ample power for your off-road adventures. It's paired with a seven-speed manual transmission or a 10-speed automatic for smooth shifting.
- 2.7-liter EcoBoost V6: If you crave even more power, the V6 engine option churns out an impressive 330 hp and 415 lb-ft of torque. This engine comes exclusively with the 10-speed automatic transmission, providing seamless acceleration and responsiveness.
- 3.0-liter EcoBoost V6: The top engine option is only available on the high-performance Bronco Raptor model. This off-road beast is designed to take off-road capability to the next level with its incredible 418 hp and 440 lb-ft of torque.
You can enhance the Bronco’s abilities with the available trims and packages and target specific terrains you wish to conquer. The most noteworthy off-road package for the 2024 Ford Bronco is the Sasquatch Package. It equips the Bronco with beadlock-capable wheels and 35-inch mud-terrain tires. On top of that, you get a high-clearance suspension system, front and rear locking differentials, and other features designed for serious off-roaders who want to master the most maddeningly difficult trails.
Rich in Amenities
Step inside the 2024 Ford Bronco, and you'll find a well-appointed interior designed for both comfort and functionality. The cabin is rugged and durable, with easy-to-clean surfaces that are perfect for the outdoorsy lifestyle. It's designed to be water-resistant, so you won't have to worry about mud, water, or dirt making a mess.
The standard SYNC 4 infotainment system includes either an eight-inch or 12-inch touchscreen, keeping you connected and entertained whether you're on or off the road. It offers features like Apple CarPlay, Android Auto, and FordPass Connect, providing seamless smartphone integration and access to a host of apps and services.
One of the standout features of the 2024 Bronco is the available Trail App system. This feature allows you to download detailed trail maps to your vehicle, providing real-time off-road navigation with trailhead locations, difficulty ratings, and more. It's the perfect companion for those who love exploring off the beaten path.
Seating in the Bronco is comfortable and supportive, and there's ample cargo space to accommodate your gear and equipment. With the rear seats folded down, you'll have plenty of room for larger items, making the Bronco a practical choice for both weekend getaways and daily adventures.
Staying Safe on the Open Road
Sure, the new Bronco is built for off-road exploration, but it also gives you a lot of features to keep you safe on the road. Complete with a comprehensive suite of advanced driver aids, you can protect your passengers and remain in control. The Ford Co-Pilot360 suite gives you a Lane-Keeping System, Adaptive Cruise Control, Pre-Collision Assist with Automatic Emergency Braking, and a Blind Spot Information System with Cross-Traffic Alert. You can also get a 360-Degree Camera that helps maneuver the Bronco into tight parking spots and over jagged terrain with a bird’s-eye view of everything immediately surrounding the vehicle.
Trail Control is handy as well. It is essentially like cruise control for off-roading adventures. This feature lets you set a slow speed as you navigate difficult terrain off the beaten path so you can avoid obstacles and keep your mind on steering the vehicle. Add to that the inclusion of a large slew of airbags––including side-curtain airbags in both rows of seating––and the 2024 Bronco does everything possible in order to keep everyone safe.
Buck Boringness in the 2024 Ford Bronco
There is nothing like heading out on an exciting outdoor journey in a stellar new SUV built for off-roading. The 2024 Ford Bronco is designed so that you can build lasting memories of your time in the wild. Its powerful engines, athletic layout, tech features, and well-rounded off-road performance make the Bronco a fun SUV to drive on and off the beaten path.
As your premier Ford dealer in Bay Ridge, we welcome you to visit our showroom and see the 2024 Bronco lineup for yourself. Take one out for a test drive, get familiar with its features, and feel the spirit of exploration. Experienced and novice off-road enthusiasts alike will find that the 2024 Bronco is a fantastic companion to take on any journey.
Claim a slice of automotive history for yourself and enmesh yourself in this iconic SUV. Contact us today to learn more about the 2024 Ford Bronco and schedule your test drive. Embark on your next great adventure starting here at Premier Ford of Bay Ridge!